We usually reach for mind mapping when we're designing user flows. Not long ago, I learned it's just as useful for answering bigger questions — the ones about what you actually want to build.
I sat down with a mind mapping exercise to figure out how I wanted to shape Studio Burfi. Three questions guided it:
- What problems matter to me?
- How can I match what I do for a living to a sense of purpose?
- How can I help companies make a real impact?
Mapping those out gave me a kind of clarity I hadn't found by thinking in circles. It turned a vague ambition into a path full of ideas I was genuinely excited to work on.
That path became Studio Burfi — a studio built around helping companies communicate, teach, and grow. Looking back, the exercise wasn't really about design at all. It was about understanding myself well enough to know what kind of work I wanted to do, and who I wanted to do it for.